Cumulative Audience

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Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in classic literature ?
It is stripped off--the paper--in great patches all around the head of my bed, about as far as I can reach, and in a great place on the other side of the room low down.
I thought seriously of burning the house--to reach the smell.
But I forgot I could not reach far without anything to stand on!
Then I peeled off all the paper I could reach standing on the floor.
She quickened her pace slightly to reach a projecting point of rock that gave her a more extended prospect.
As to any other kind of discipline, whether addressed to her mind or heart, little Pearl might or might not be within its reach, in accordance with the caprice that ruled the moment.