Cumulative Audience

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Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in classic literature ?
He was, I should say, a hundred yards in advance of his closest companion, and so I called to Tars Tarkas to ascend a great tree that brushed the cliff's face while I dispatched the fellow, thus giving the less agile Thark an opportunity to reach the higher branches before the entire horde should be upon us and every vestige of escape cut off.
For an hour they howled about the tree, but after a few attempts to reach us they confined their efforts to terrorizing shrieks and screams, to horrid growling on the part of the great white apes, and the fearsome and indescribable purring by the plant men.
It could not have been more than a few seconds that I lay senseless there upon the northern ice, while all that was dearest to me drifted farther from my reach in the clutches of that black fiend, for when I opened my eyes Thurid and Matai Shang yet battled at the ladder's top, and the flier drifted but a hundred yards farther to the south--but the end of the trailing rope was now a good thirty feet above the ground.
But we did not long stand to contemplate it, impatient as I was to reach the waters of the torrent which flowed beneath us.
In a moment more it would rise swiftly out of reach.
But, in order that the moon should reach the zenith of a given place, it is necessary that the place should not exceed in latitude the declination of the luminary; in other words, it must be comprised within the degrees 0@ and 28@ of lat.
You shall see the original map and writing when we reach Durban," I answered, somewhat mollified, for really when I came to consider the question it was scarcely wonderful that he should doubt my good faith.
Not being able to reach them, they agreed to drink up the river, but it happened that they burst themselves with drinking long before they reached the hides.
At this moment Athos perceived a man walking on the seashore parallel to the jetty, and hastening his steps, as if to reach the other side of the port, scarcely twenty steps from the place of embarking.
Thus, after a day of intense cold, and severe and incessant toil, amidst the wildest of scenery, they managed, about nightfall, to reach the camping ground, from which they had started in the morning, and for the first time in the course of their rugged and perilous expedition, felt their hearts quailing under their multiplied hardships.