problem child

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Problem Child

In growth share matrices, the quadrant representing companies, especially subsidies, that require large cash injections but have low market shares, and therefore usually operate at a loss or with little profit. These companies are normally growing rapidly (hence the need for cash) but represent new markets, products, or brands. Problem children represent an initial stage in growth share matrices; they have the potential to become stars or cash cows, but also to become dogs, depending on how the relevant markets grow. Analysts carefully evaluate problem children to determine whether or not they should be divested. A problem child is also called a question mark. See also: Marketing, Portfolio analysis.

problem child

see BOSTON MATRIX.
References in periodicals archive ?
We're hoping that people will see these question marks in the river and go off and find out why.
Arthur also said that there was a question mark over the bowling of spinner Nathan Hauritz, and predicted Ben Hilfenhaus, Mitchell Johnson and Peter Siddle to be the Australian seamers, with Shane Watson as support, for the first Test.
is neither "transparency" nor "opaqueness," but the question mark at the end.
By far the most hideous punctuation horror is the appalling practice of entering multiple exclamation and question marks, often unbelievably preceded by a space.
But instead of queries over the cost or design of the building, the new ones appear to be real question marks made of black granite.
We had a lot of major question marks before the season began, and for the most part the guys have held their heads above water, and some have flourished,'' Aldrete said.
Outlook: La Canada has won 18 games over the past two years but enters the season with a lot of question marks because 25 players graduated.
The font, called "September Eleven," initiated by Stuart Sandler, President of Font Diner, is made up of 95 question marks and was created by designers from over 20 countries.
One of the big question marks facing the United States market, as well as the world, is, where is the leadership and strategy for the global economic issues?
Although they enter the season with significant question marks regarding their ability to produce offensively, they're hoping to contend on the strength of their pitching and defense, at least until their hitting comes around.
And that's quite likely why viewers won't need to return to ``Leap of Faith'' - there are no question marks.