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A sheet with a series of (usually multiple choice) questions on it. Participants are asked to answer the questions in order to provide information to the person or organization issuing the questionnaire. Questionnaires are frequently used in marketing to gauge interest in a product, campaign, price, or almost anything else.


a structured list of questions which is used to obtain information. It is frequently used in MARKETING RESEARCH to help identify consumers' needs and motivations and to gauge their reactions to present product offerings. Considerable care and skill needs to be exercised in the preparation, development and testing of questionnaires before they are used, and in interpreting the results obtained.

Questionnaires may be designed to take a highly structured form, involving detailed questions requiring simply yes/no answers or multiple choices, or ratings on a scale. Such questionnaires are generally used to elicit simple information and are often administered to large samples of potential respondents through the post. Alternatively, semi-structured questionnaires may be used, which are generally administered personally to smaller samples of potential respondents and give interviewees more flexibility in answering set questions and elaborating on their answers when responding to supplementary questions. For some purposes unstructured questionnaires may be used with small samples of respondents to provide brief guidelines to personal interviewers as to the main areas to be investigated in their discussions with respondents. Such questionnaires are often, used as part of a pilot survey as a basis for compiling a more structured questionnaire.

The confidence with which the results of a questionnaire can be used depends on the response rate, that is, the actual proportion of contacted consumers who complete and return a postal questionnaire or answer fully the personally conducted questionnaires. See MARKETING INTELLIGENCE.

References in periodicals archive ?
One question specifically asked if the student knew someone in a wheelchair and to identify the relationship to that person.
Each is primarily quantitative in nature and answers different fundamental research questions.
In the context of the other two lessons (and with due caution about forcing connections), we can say that the Epistle lesson offers answers to some of the major questions asked in Job and Mark.
Students continued to research questions, using new resources identified in the group.
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Question 8: If you weren't wasting all your spare time playing badminton, what else might you be doing?
To ensure your conference budget is well spent and you and your delegates are happy, simply answer the question.
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Quality of content is likely independent of the medium, but undergraduate students may be willing to accept online sources without question.