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Pure Play
(redirected from pure plays)

   Also found in: Encyclopedia, Wikipedia 0.01 sec.
Pure play
A company involved in only one line of business.

Pure Play
A company that works exclusively in a single industry. A pure play company can carry higher risks than diversified companies, but some, especially start-ups, can only afford to be pure plays for the first few years of operation. On the other hand, if a pure play's products are successful in its industry over a long period of time, it may be a stable investment.

pure play
An investment that is concentrated in a particular industry or operation. An investor who believes that snowmobiles are the wave of the future will search for a pure play in snowmobiles. In other words, the investor seeks out a company that does nothing other than manufacture and sell snowmobiles. Likewise, Maytag Corporation is more of a pure play in household appliances than is General Electric, even though General Electric has a larger share of the appliance market than Maytag. Reason: General Electric generates much of its revenues from its other operations.


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WHILE PUNDITS HAVE LONG AGREED that a combination of brick and click is stronger than either of those components alone, a survey from Nielsen/Netratings and Harris Interactive suggests that Internet pure plays are doing a better job of delighting their customers than brick-and-mortar e-tailers.
Since the precision of the beta estimate increases with the number of pure plays, analysts prefer to have as many pure plays as possible.
This will cause some enterprises to favor diversified NAC vendors over NAC pure plays, The 451 Group found.
 
 
 
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