Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
Ocular Therapeutix's travoprost punctum plugs use the company's proprietary polyethylene glycol hydrogel technology to release travoprost in a sustained fashion over a specified period of time.
Ocular Therapeutix has also developed sustained ocular drug delivery depots using its hydrogel punctum plug technology, of which it plans to enter Phase II clinical trials in 2011.
The study was a single-site, single-armed, single-dose study in which ten patients received the punctum plug immediately following cataract surgery and were evaluated over a 10-day period.
If the risk is more minor then the stability of the ocular surface may be optimised prior to surgery through lubricants, punctum plugs or medication.
Ocular Therapeutix is using its hydrogel technology for development of a variety of ophthalmic applications including hydrogel sealants for ocular surface protection, drug-eluting punctum plugs for treatment of various anterior segment diseases, and with therapeutic agents for back-of-the-eye diseases.