stigma

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stigma

A negative impression of property because of real or perceived problems.The most common stigma is associated with property that has remained on the market for whatever time period is locally considered “too long.”Potential buyers usually think there must be some problem with the property that they might or might not be able to recognize and economically cure, so they avoid such properties.Another common stigma is a commercial property,usually with a restaurant tenant, that has experienced high turnover.The reason might be that the tenants had insufficient financial resources to survive until the break-even point, but the property soon acquires a stigma as a bad location for restaurants.To some extent,the stigma can become a self-fulfilling prophecy if the community fails to patronize any business at that location because of the stigma.Despite that,there are tremendous opportunities for investors who target stigmatized properties and can successfully overcome the bad reputation.