brand

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Brand

Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.

brand

a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.

brand

the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
While a trademark application can be filed at the USPTO on an intent-to-use basis, an application for review of the proposed proprietary name cannot be submitted to the FDA by a drug applicant until the compound has undergone a thorough series of clinical testing.
Gimoti is a proprietary name with strong marketing potential that is also consistent with the US FDA's goal of preventing medication errors and potential harm to the public by ensuring that only appropriate proprietary names are approved for use.
We augment our naming expertise with our global proprietary Name DNA Validation[TM] research methodology, which compares name candidates to each other and against our proprietary normative database.
RayVa is the proprietary name for Apricus' product candidate for the treatment of Raynaud's phenomenon.
The introduction of reference pricing in Spain during 2000, numerous rounds of price cuts, the low price differential between brands and generics, and insufficient physician incentives and the lack of requirement to prescribe by International Non proprietary Name has limited generic penetration as well as the profit potential of generics players.
A request for proprietary name review for Triferic will be filed with the New Drug Application (NDA) submission, the company said.
Lyxumia is the proprietary name approved by the European Medicines Agency (EMA), Australia and Mexico, and submitted to other health authorities for the GLP-1 RA lixisenatide.
5/25mcg and 125/25mcg doses), with the proposed proprietary name ANORO ELLIPTA, has been submitted to the Japanese Ministry of Health, Labour and Welfare (MHLW) as a maintenance bronchodilator treatment to relieve symptoms of obstructive airway disorder due to chronic obstructive pulmonary disease (COPD) (chronic bronchitis and emphysema).
We augment our naming expertise with our global proprietary Name DNA Validation([R]) research methodology, which compares name candidates to each other and against our proprietary normative database.