product variety

product variety

the number and range of BRANDS or PRODUCTS offered by a supplier. How many variants of a product a supplier markets will depend on the degree to which the market is segmented and the number of product variants offered by competitors. In making product variety decisions the firm must consider how to position its brands so as to serve its target market segments without excessive duplication of brands in any segment, and the additional costs of producing small volumes of many varieties with consequent loss of standardization economies. See MARKET SEGMENTATION, PRODUCT POSITIONING, BRAND PROLIFERATION, PRODUCT RANGE.
References in periodicals archive ?
product variety could engage more consumers in local sites - 29% of respondents
South Korea's ramen exports surged past $340 million this year, thanks to product variety and outstanding popularity in China and the United States.
James Igo Chairman, President and CEO of Delanco Bancorp, Inc, added, "Our board considers this merger to be an excellent opportunity to offer our customers the advantages inherent with a larger bank including enhanced product variety and financial strength, while at the same time maintaining a very customer-centric approach to business.
Rizwanulla Khan, executive president at Emirates Glass, said: "The increased number of contracts, the enhanced product variety without compromising on the quality on offer at Emirates Glass speak volumes of its world-class production and delivery capabilities.
The first, "price simplifying," means ease of manufacture, minimal product variety and the widest sales distribution possible.
The bigger challenge was presented by the requirement for automation, since a wide range of different packaging formats and sizes had to be included for the large 'Original Radeberger' product variety.
Markets the "best place to shop for groceries" among Southern California's full-service supermarkets, citing the chain's fresh meat and poultry, low prices, friendliness, cleanliness and product variety.
The product variety is well accepted by the domestic customers as these fast fashion brands offer good value for money.
While some skin care types showed maturity and, as a result, increasing price competition, others attained a higher level of consumer attention and expanded in terms of product variety and availability.
The product variety is good, and growing, and prices are reasonable.
Firms with a differentiated banking licence face operational restrictions in terms of geographical reach and product variety but they will also be able to create smaller banks.
These new stores are expected to provide a much larger footprint, more product variety and enhanced food service offerings.

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