product rationalization

product rationalization

the withdrawal by a firm of a product or products from the market. A firm may withdraw a product because demand for it has fallen to the extent that it is no longer profitable to sell (see PRODUCT LIFE CYCLE), or the firm may decide to withdraw a number of products from its PRODUCT RANGE in order to cut costs or focus its marketing efforts more narrowly See PRODUCT STRATEGY, RATIONALIZATION. DIVESTMENT.
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0 million impact from inventory realignment of certain customers and product rationalization and $14.
Third quarter segment revenue declined 3 percent year-over-year, principally due to lower sales volume from market weakness and product rationalization, offset partially by price increases.
The charges reflect costs associated with facilities consolidation, product rationalization, workforce reductions and program discontinuance.
This requires the rigor of a management-driven product rationalization process based on relevant data.
9 million charge for product rationalization in the company's technology business--resulting in a net pretax gain of about $4 million.
Asked whether Mutch would consider selling off more of Peregrine's assets - prior to the restructuring it sold its Remedy, Extricity and Harbinger business lines - he replied, "I think I will certainly look at the product rationalization, I need to come up to speed on that and get an in-depth understanding of how to run and grow the company going forward.
A total design review and product rationalization could scrap "ho-hum" mediocre products in the "close to production" pipeline.
Product rationalization is not going to be a major problem here.
A study of the overall product profitability profile can answer the question of whether a company needs to reduce costs through an overall effort (such as business process reengineering), or whether a product rationalization program is all that is needed.
To succeed in the 1990s, claims the report, companies will be concentrating on product rationalization, building brand strength, store refurbishment and improving in-store technology.
Conduct product rationalization analysis to cull product lines based on true profitability and customer needs.
M&A activity, such as ABB acquiring Ventyx last year, is now being followed by a round of product rationalization and harmonization, where vendors, and the utilities they serve, are evaluating smart grid requirements.

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