product line pricing

product line pricing

the PRICING of all the different variants or models of a product which together constitute a product line, for example prices of the ‘basic’, ‘de luxe’ and ‘super de luxe’ versions of the Ford Focus car. Product line pricing seeks to establish appropriate price differentials between the brands making up a line, in relation to the relative quality, sophistication and cost of each brand, vis-à-vis equivalent competitors' offerings and the prices they are charging. In pricing a product line, price relativities between lines may also have to be considered, for example prices of the Ford Mondeo, Focus and Ka cars, since there can be overlaps between product lines, like that between the super de luxe model of the Ford Focus and the basic model of the Ford Mondeo. See PRODUCT RANGE, PRICING POLICY.
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