product line


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Related to product line: product mix, product line pricing

product line

a number of closely-related versions of a product, for example variants of the Ford Focus car. See PRODUCT RANGE, PRODUCT LINE PRICING.
References in periodicals archive ?
A few trends and minor advantages are observed for specific product lines, but there really are no data available that suggest a clear advantage for a given producer's material that spans an entire product line.
The product line approach serves as the nucleus of management, marketing and financial stability, while providing an effective tool in communicating the facility's subacute care specialization to the general, medical and insurance communities.

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