product diversification

product diversification

a BUSINESS STRATEGY pursued by a firm aimed at increasing sales by developing (or acquiring) new products for new markets. See PRODUCT-MARKET MATRIX, DIVERSIFICATION.
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Qatar Exchange (QE) intends to emerge as a key player in the Middle East's capital market, after it accomplished major success in the technical, regulatory and product diversification aspects.
Stopford and Wells (1972) predicted in their model that MNCs tend to use matrix structure to implement high levels of dual strategies--foreign product diversification and area diversification.
This article investigates the relationship between product diversification and firm performance in the U.
We continue to experience benefits from this investment and it remains an important factor in our product diversification and our future planning.
Our entrance into the serial flash memory market is another example of SST's product diversification strategy," said Mike Briner, vice president, Application Specific Products Group at SST.
This paper develops theoretical arguments depicting the interactive effects of international and product diversification in a comprehensive model.
Product Diversification, Growth and Profitability in the Corporate Private Sector in India.
On the other hand, share price provides a fair appraisal of the company's goodwill as an independent entity, excluding elements that may benefit a specific acquiring company and are worth paying for above the share price, such as product diversification, quick entry into certain markets and synergistic savings from eliminating duplicated administrative and accounting functions.
Ralph LaBrash, co-owner of A & A Forest Products in Nairn Centre, said the company is already experiencing growht because of product diversification and improved, hands-on management.
multinational corporations (MNCs) as it relates to several measures of product diversification and international (market) diversification.
Canadian Pacific Forest Products' commitment to high technology and product diversification let it maintain a strong market position in a decade when older, specialized virgin-fibre mills in Canada were hit hard by reduced prices, shrinking market shares and a glut of products such as newsprint on U.
According to Chris Maryanopolis, President of ESI, "the UMA product provides investment solutions that meet client needs through product diversification, customization, tax management solutions, and the convenience of a single umbrella account.
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