product concept

product concept

an idea for a product which is capable of fulfilling consumer needs. See NEW-PRODUCT DEVELOPMENT.
References in periodicals archive ?
Mincey: In new product development research, there is the trap of trying to test and analyze - in-depth - every product concept that is developed.
The Plantextrakt Business Unit of the Martin Bauer Group presented its new "enjoy taste, enjoy diversity" product concept for the first time at the Food ingredients Europe, focusing on the vast range of taste experiences that can be achieved with natural tea and herbal extracts.
BICMA offers all necessary process units to upgrade existing machines to this modern product concept.
The contest is open to all formulators and university students in China that can supply a 400g sample along with a formulation (INCI names only) and manufacturing procedure for each product concept.
Worldwide Computer Products News-9 March 2004-New document automation product concept launched by ReadSoft(C)1995-2004 M2 COMMUNICATIONS LTD http://www.
Investigating the market value of a new product concept without respondents having the product in hand can often be challenging.
It is a new unique "three-in-one" product concept which has been approved by the EEC Health Authorities through the mutual recognition procedure.
Quinn has launched a site search for the company's new product concept.
Mincey: In new product development research, there is the trap of trying to test and analyze -- in-depth -- every product concept that is developed.
Paneer Parcels combine a regional cheese speciality with a popular product concept.

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