survey

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Related to primary survey: secondary survey

survey

a research tool which is used to elicit information about respondents' attitudes, opinions and preferences. In MARKETING RESEARCH, surveys are employed to discover more about potential consumers' views and perceptions of existing and proposed new products, and more specifically about the buying intentions of customers.

Surveys may also be used to discover employees' views on aspects of company policy and to assess employees' MOTIVATION, ORGANIZATIONAL COMMITMENT etc.

See MARKETING INTELLIGENCE.

survey

The process by which land is located with reference to commonly agreed upon landmarks or other points of reference, and then measured out for all of its boundaries, including distances and direction-and-degree of turns. Surveys will typically note any indicia of property lines, even if inaccurate, including fence lines and marks left by prior surveyors. A topographic survey will also include land contours. An as-built survey will include all improvements upon the property with their placement and dimensions.
References in periodicals archive ?
Gallup's last primary survey in 1984 was conducted May 18-21 -- even later than the final survey of 1988 -- and showed that Walter Mondale (who won the nomination) was ahead of Gary Hart by a relatively small margin, 46% to 34%, with Jackson at 10%.
Unlike other research agencies relying on secondary research information the company executes detailed primary surveys with relevant stakeholders along with thorough secondary research of relevant publications to drive uniquely rich evaluation of any given market.
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
By pairing patient-level claims data with primary survey data, this report can be used to build patient-flow models and analyze the assumptions driving these models.