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Price Target

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price target
The projected price of a security.

Price Target
1. An estimate for the future price of a security. For example, an investment adviser may inform a brokerage or a client that, after careful analysis, he/she believes that a given security's price will rise or fall to a certain level in a certain period of time. This speculative price is called the price target. A price target far in the future has more uncertainty that one in the short-term.

2. A security's price that will result in the desired return for an investor. For example, if an investor buys a stock at $10 per share and wishes to double her money, her price target is $20 per share.


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