Impression

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Related to preliminary impression: functional impression, primary impression, secondary impression

Impression

A user's view of an online advertisement. Each time a website viewer sees an online ad, this is one impression. The more impressions an ad receives, the more likely it is that a user will click on it. Most online ads are sold by cost per thousand of impressions. See also: CPC.
References in periodicals archive ?
TEI believes that it is critical that the Head Office not form any preliminary impressions before the taxpayer (tax preparer or advisor) is afforded an opportunity to state its position.
Be assertive about asking several lawyers you are considering hiring details about their prior experience and even what their preliminary impressions might be about your transaction or case.
These preliminary impressions were indeed very favorable, and we proceeded to devote the resources to do an in-depth analysis of China's poultry industry.

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