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Impression
(redirected from preliminary impression)

   Also found in: Dictionary/thesaurus, Medical, Encyclopedia, Wikipedia 0.06 sec.
Impression
An advertisement's (usually a banner ad) appearance on a web page. Ad space is often sold on a CPM basis.

Notes:
For example, if the page you're on shows five ads, that's five impressions. On this particular page there are two impressions, one for the banner at the top and one for the banner on the bottom of the page.


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Preliminary estimate
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Preliminary Evaluation (EPA)
preliminary exam
preliminary examination
preliminary examination
Preliminary Exploitation
Preliminary Exploratory Development Model
Preliminary Feasibility Study
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Preliminary Innovation Evaluation Service
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Preliminary Installation Planning
Preliminary Instruction Book
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