preferences


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Preference

The practice of executing trades and other transactions by means other than the open market. For example, if one needs roofing repairs on one's house, one may select one's brother's roofing business even if it is more expensive. In securities, preference often occurs in over-the-counter trades, especially within a brokerage. Preference can, but does not always, lead to economic inefficiency.

preferences

the CHOICES made by consumers as to which products to consume. The strength of consumer preferences will determine which products they buy with their limited disposable income and thus the DEMAND for products. As well as choosing which products to buy, consumers will also express preferences as to which particular BRAND of a product to purchase. See CONSUMER EQUILIBRIUM, PRICE SYSTEM.
References in classic literature ?
He could not make me out when I criticised the style of Dickens; and when I praised Thackeray's style to the disadvantage of Dickens's he could only accuse me of a sort of aesthetic snobbishness in my preference.
She was far from depending on that result of his preference of her, which her mother and sister still considered as certain.
But the reason she added next, for her flattering preference of myself, was less to my taste.
The cheeks and arms of Peggotty, so hard and red in my childish days, when I wondered why the birds didn't peck her in preference to apples, are shrivelled now; and her eyes, that used to darken their whole neighbourhood in her face, are fainter (though they glitter still); but her rough forefinger, which I once associated with a pocket nutmeg-grater, is just the same, and when I see my least child catching at it as it totters from my aunt to her, I think of our little parlour at home, when I could scarcely walk.
This stern measure Cedric had adopted, in hopes that, during Wilfred's absence, Rowena might relinquish her preference, but in this hope he was disappointed; a disappointment which might be attributed in part to the mode in which his ward had been educated.
But notwithstanding the imperfection of the rule as applied to the relative wealth and contributions of the States, it is evidently the least objectionable among the practicable rules, and had too recently obtained the general sanction of America, not to have found a ready preference with the convention.
You will only eradicate it when you have changed my preference.
They invariably signified to him their earnest wish that an American post might be established among them; and repeatedly declared that they would trade with Americans, in preference to any other people.
Henley's, much more than that of my other young woman in the city; but she thought that she well understood the secret reason for this preference, though the world might not.
Now, it was precisely about this time that the directress, stung by my coldness, bewitched by my scorn,and excited by the preference she suspected me of cherishing for another, had fallen into a snare of her own laying--was herself caught in the meshes of the very passion with which she wished to entangle me.
The amiable M'Kenrie, whose modesty as he afterwards assured us had been the only reason of his having so long concealed the violence of his affection for Janetta, on receiving this Billet flew on the wings of Love to Macdonald-Hall, and so powerfully pleaded his Attachment to her who inspired it, that after a few more private interveiws, Sophia and I experienced the satisfaction of seeing them depart for Gretna-Green, which they chose for the celebration of their Nuptials, in preference to any other place although it was at a considerable distance from Macdonald-Hall.
Henry Crawford had trifled with her feelings; but she had very long allowed and even sought his attentions, with a jealousy of her sister so reasonable as ought to have been their cure; and now that the conviction of his preference for Maria had been forced on her, she submitted to it without any alarm for Maria's situation, or any endeavour at rational tranquillity for herself.