post-purchase behaviour

post-purchase behaviour

the stage in buyer decision-making where buyers take further action after making the purchase. Specifically sellers are interested as part of their MARKETING RESEARCH in whether buyers are satisfied or dissatisfied with their purchase since this will have a critical effect on BRAND LOYALTY and the likelihood of repeat purchases. Firms use buyer studies to elicit information about post-purchase behaviour. See BUYER BEHAVIOUR, PREPURCHASE BEHAVIOUR.
References in periodicals archive ?
This systems approach to consumer buying allows for a step-by-step examination of dissatisfied consumers' post-purchase behaviour.
This relationship of product failure and customers refusing to revisit a store illustrates that retailers and manufacturers need to understand consumer behaviour after the point-of-sale and the impact of post-purchase behaviour on future purchases.

Full browser ?