point of sale display


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point of sale display

promotional material, such as banners and posters or demonstrations of a product inside a SHOP or store, which is used as a means of stimulating SALES. Such in-store displays and demonstrations are often used alongside an ADVERTISING campaign, and serve to reinforce and capitalize upon that advertising by attracting customers' attention whilst in the store. See SALES PROMOTION. MERCHANDISING.
References in periodicals archive ?
A 2010 survey by Cancer Research UK found 73% support for the removal of point of sale displays.
The students spent the day designing and producing eye catching point of sale displays and packaging to show off a 'newly launched' IED fragrance for the cosmetics and perfume market.
Despite a ban on tobacco advertising in 2002, "the tobacco industry continues to find ways of promoting tobacco products, for example through packaging, point of sale displays and through entertainment media, including the internet", it says.
When the new bottle goes on sale it will be identified through on-package messages and in-store point of sale displays.
The company, which makes point of sale displays, created the video unit for A Century In Stone for Pancrack Pictures.
Library suppliers are also keen to jump on the bandwagon, sending out point of sale displays to their customers, with libraries themselves placing special displays of the shortlisted titles, which the public will vote on in ten weeks' time, reports Publishing News.
Now would be an ideal time for the UK to commence showing dual currencies on all transactions and point of sale displays.
The group, which specialises in the construction and hire of stands and point of sale displays for a wide range of clients from retailers to museums to the Government, has bought 76 per cent of the equity in Csaky for pounds 242,600.
This ensures our products leave the bakery with consistent appearance and that they look good on our customers' point of sale displays.
Havelock Europa has diversified into point of sale displays and educational furniture supplies from its traditional shop-fitting business over the past decade.