Plug

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Plug

A variable that handles financial slack in the financial plan.

Plug

In marketing, to mention a product or business favorably for pay. For example, the host of a game show may mention that a certain company makes good or cheap products if that company has sponsored the show. This marketing tool is thought to be effective because it provides the added feeling of a "personal" endorsement difficult or impossible to achieve on regular commercials. Plugs are common on radio shows, and are becoming increasingly common on reality television shows.
References in periodicals archive ?
I have become their record plugger, PR person, manager, promoter and kitchen cleaner all in one.
True, it's a fairly tame soft roader rather than a mud plugger.
Inflyte App is a music promotion platform that allows record labels, pluggers, PR companies and publishers to send branded digital music promo campaigns direct to clients' mobiles.
Announced at the end of January by CEO Lee Parsons, the label services give independent artists extra help with their releases by offering priority access to pluggers, reviewers and Ditto's own In House promotional team on an as ad hoc basis.
Alex Butler, who whipped industry bods and radio pluggers into a frenzy with his first single last year, will be performing tonight.
Bagging a record deal, tips and techniques on songwriting and other jobs in the industry will all come under the microscope at an event run by local music talent pluggers From Teesside With Love and Generator.
There are many fewer people making a living as song pluggers, sheet music publishers, and the like.
Hire Centres has also invested substantially in landscaping and groundcare products such as rotovators, lawn aerators and pluggers, heavy duty lawn mowers, ride on mowers, scarifiers, long handled hedge trimmers and chainsaws, which are ideal for both commercial and domestic use.
Jobs in music management, studio recording and how acts can bag a record deal will all come under the microscope at an event run by local music talent pluggers From Teesside With Love.
SINGLE Alex Butler - Come Out Of Your House IF this song isn't being pumped out over the airwaves by the end of the month then radio pluggers will have a lot to answer for.