repositioning

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repositioning

changing a BRAND'S design, physical properties or the identity it projects to alter the ‘position’ of the brand in a market. See MARKET POSITIONING.
References in periodicals archive ?
It was also unanimously agreed that pressure-redistributing surfaces cannot replace patient repositioning care [37].
In the study by Tan et al (3), it required up to 45 min and frequent patient repositioning to obtain some of the transpulmonary traces.
For the first time, this innovation will allow accurate patient repositioning to ensure target coverage without inadvertently placing organs at risk into the beam path.

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