packaging


Also found in: Dictionary, Thesaurus, Medical, Acronyms, Idioms, Encyclopedia, Wikipedia.

packaging

the means of physically protecting and selling a product. Functionally, packaging protects products whilst they are in transit and being stored, enables products to be sold in convenient retail packs in standard WEIGHTS AND MEASURES, and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND NAMES on packaging reinforces the perceptions of the brand at the point of sale.

Packaging can take a variety of forms including metal and plastic containers, and paper and cardboard cartons, and a firm's choice of packaging material will depend upon the characteristics of the product (for example, liquid or solid), the comparative cost of the material and its appearance and customer appeal. See PROMOTIONAL MIX.

packaging

the means of protecting and selling a product. Functionally, packaging protects products while they are in transit and in storage, enables products to be sold in convenient retail packs and identifies the contents of the package by means of labelling.

In addition, packaging may play an important part in marketing a product, particularly when products are being sold on a SELF-SERVICE basis. The attractiveness of the colour and design of the package is important in attracting the attention of the buyer. In addition, the use of BRAND names on packaging reinforces the perceptions of the brand at the point of sale. See PRODUCT DIFFERENTIATION.

References in periodicals archive ?
Snack-food packaging consumed 163 million lb of PE resin and is projected to have lackluster growth of around 3% annually through 2004 and 2005.
There's definitely been a trend toward using coated white top, for example, and one reason for this has been the increasing use of point of display packaging.
Our reaction was, "This is really unfair," because ours is a great environmental package, and was more efficient in delivering beverages than any other packaging form available on the market at the time.
In 1993 DSD collected four times the plastic packaging (400,000 metric tons) it was designed to handle.
They established a consortium--Duales System Deutschland--to collect the packaging waste.
Retort packaging is increasingly proving to be a very effective technique for packaging food products that require extended shelf life, as marketers give great importance to this attribute of the product, observes the analyst of this research service.
The new rules have prompted passionate debate among legislators, environmental groups, and packaging industry professionals alike.
Across the European Union, second half numbers show total packaging production for the first half of the year up 4.
Considering their high value for money and better convenience in comparison to other types of food packaging, flexible food packaging has gained preference among end users in the United States.

Full browser ?