Hook

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Hook

1. In marketing, a tool that arouses interest in an advertisement or in a product.

2. Informal; to steal or defraud.
References in periodicals archive ?
Following the publication of Off the Hook Raw Bar & Grill 's selection for urbanspoon.
Yet, she does not let blacks off the hook either, and her words are not always comforting.
Senate subcommittee may get the New York-based bank off the hook for money laundering, her statements about Raul Salinas's riches rekindled widely rumored suspicions of corruption surrounding the sale of Telefonos de Mexico (Telmex) during the Carlos Salinas Administration (1988-94).
I thought that by doing research, opening an office and informing people, the phone would ring off the hook," says Leffall.
The courts ultimately ruled that since those bad cheques had been accepted, the transaction was void and the debt was no longer legal under the law-so he was off the hook.
4 million, the phones at the studio were ringing off the hook Monday with movie exhibitors wanting to book the movie about a fictional Kazakh TV commentator.
But aside from a few oblique jokes and Godard's reference to "the people in New York" who wanted something particular from him "but didn't know what," the two collaborators seem to let the Modern off the hook in The Old Place, a forty-seven-minute video completed in 1999 but only now premiering, on February 23, at MOMA.
Nor do these findings let fish-loving smokers off the hook.
Our phone is ringing off the hook with boat owners, car owners, and truckers looking for where they can purchase it.