Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
MOBILE phone accessories supplier Nutshell Covers has secured a PS6,000 cash injection.
International trade and economic relations in a nutshell, 5th ed.
A LOCAL literary group is inviting writers to pen their favourite novel in a nutshell.
a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), and The Shanghai Nutshell Electronic Co.
Fast Facts for the ER Nurse: Emergency Room Orientation in a Nutshell
Try Nutshell Mail; a free, personalized digest of all your social media and e-mail activity that you can have sent to your inbox at regular intervals during the day.
Libraries strong in system administration or Linux programming will find LINUX IN A NUTSHELL to be a powerful updated edition offering a focus of Linux options and all the latest new options for applying Linux commands.
All this is packed into a small format: like others in the "Counselling in a Nutshell Series," the book measures 4.
0 IN A NUTSHELL as a coursebook, but as a reference to the language, helping learns develop logical UML-based software projects.
XML is developing so fast all the current books will be out of date in a year or so and by then XML will have spawned a whole series of subsidiary Nutshell books.
The art-review format tends to encourage nutshell accounts of an artist's output, which shouldn't be so hard in the case of Thomas Nozkowski.
The new UK Internet service provider Net In a Nutshell has launched an unlimited Internet access package.