Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in periodicals archive ?
The team at Nutshell Covers brings together a combination of design and management expertise.
Fast Facts for the New Nurse Practitioner: What You Really Need to Know in a Nutshell
Art reviews also tend to encourage nutshell descriptions of works, linking quick distillations of images to their titles for future recall, but with Nozkowski's paintings, the effort seems futile.
In a nutshell, this is what Joe and Mary's split-dollar plan accomplishes:
Cross-platform and completely portable, the Deluxe Edition of WebMaster in a Nutshell offers Webmasters an electronic source for the information they need to do their job.
As such, Lil' Grusome and the Nutshell Gang, hybrid creations of a not-so-nice professor and stars of a cartoon TV special airing this August on NYC TV public television (New York City, northern NJ and southern Connecticut), have teamed up with CarTatts to promote environmental awareness.
They treat other employee protection laws only briefly, because those areas are too large to detail in the Nutshell format.
Cognitive behavioural therapy in a nutshell, 2d ed.
CISCO IOS IN A NUTSHELL appears in its updated second edition covering the basic commands, QOS, switches, virtual LANS--everything the network administrator faces in configuring and tweaking a Cisco IOS system, from user interfaces to a quick command reference.
O'Reilly & Associates has announced the release of the Deluxe Edition of WebMaster in a Nutshell, a new CD-ROM technical library.
and that, in a nutshell, is what risk management is all about.
Nutshell Plus is a relational database software package for the IBM and compatible microcomputers.