Nut

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Nut

The total amount an advertiser spends on a television, radio or Internet marketing campaign. For example, if an advertiser sponsors a radio program and broadcasts $1 million worth of commercials, that $1 million is that advertiser's nut.

NUT

see NATIONAL UNION OF TEACHERS.
References in classic literature ?
One Saturday morning when he was about to set off for the woods with the sling in his pocket and a bag for nuts on his shoulder, his grandfather stopped him.
I have a handful of nuts and raisins and some apples.
Women went about with oranges and ginger-beer, and there was a terrible consumption of nuts going on.
Then the only other creature who is allowed at the Pack Council--Baloo, the sleepy brown bear who teaches the wolf cubs the Law of the Jungle: old Baloo, who can come and go where he pleases because he eats only nuts and roots and honey--rose upon his hind quarters and grunted.
But very soon I saw the reason of it and joined them heartily, for the monkeys, annoyed and wishing to pay us back in our own coin, began to tear the nuts from the trees and cast them at us with angry and spiteful gestures, so that after very little labour our sacks were filled with the fruit which we could not otherwise have obtained.
So she was given three large needles, a plough-wheel, and three nuts, which she was to take great care of.
All these different products are afforded before the nut is formed, and while it is green it contains a delicious cooling water; with these nuts they store their gelves, and it is the only provision of water which is made in this country.
The person so employed marks the lapse of time by the number of nuts consumed, which is easily learned by counting the bits of tappa distributed at regular intervals along the string.
The brow of the hill, where they remained, was a cheerful spot: Louisa returned; and Mary, finding a comfortable seat for herself on the step of a stile, was very well satisfied so long as the others all stood about her; but when Louisa drew Captain Wentworth away, to try for a gleaning of nuts in an adjoining hedge-row, and they were gone by degrees quite out of sight and sound, Mary was happy no longer; she quarrelled with her own seat, was sure Louisa had got a much better somewhere, and nothing could prevent her from going to look for a better also.
And the Scarecrow found a tree full of nuts and filled Dorothy's basket with them, so that she would not be hungry for a long time.
The nuts are quite ripe now,' said Chanticleer to his wife Partlet,
On the tray was a bottle of herb wine, different kinds of vodka, pickled mushrooms, rye cakes made with buttermilk, honey in the comb, still mead and sparkling mead, apples, nuts (raw and roasted), and nut-and-honey sweets.