mission statement

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Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in classic literature ?
There are about twenty-one missions in this province, most of which were established about fifty years since, and are generally under the care of the Franciscans.
The chance guess that they were bound upon an orluk hunt proved correct, and Talu had said that the chances were ten to one that such would be the mission of any party leaving Kadabra by the pass through which we entered the valley, since that way leads directly to the vast plains frequented by this elephantine beast of prey.
At first it was intended that I remain at Sari, that I might be in readiness to hasten forth at the first report of the discovery of Dian; but I found the inaction in the face of my deep solicitude for the welfare of my mate so galling that scarce had the several units departed upon their missions before I, too, chafed to be actively engaged upon the search.
He began by taking charge of certain delicate missions which can be given neither to a man who respects himself nor to a man who does not respect himself, but are confided to grave and enigmatic individuals who can be acknowledged or disavowed at will.
This man, a pillar of the church and heavy contributor to foreign missions, worked his shop girls ten hours a day on a starvation wage and thereby directly encouraged prostitution.
She was a notable housewife; her work was always done and well done; she "ran" the Sewing Circle, helped run the Sunday-school, and was the strongest prop of the Church Aid Society and Foreign Missions Auxiliary.
He doesn't believe in missions at all--in fact, he says he detests the very mention of missions--and he never gives one cent to them.
When you first took me into your confidence, and dispatched me on those missions to Miss Bray, I should have told you that I had seen her long before; that her beauty had made an impression upon me which I could not efface; and that I had fruitlessly endeavoured to trace her, and become acquainted with her history.
It seemed that their society was famous for its offering to Hindu missions, and several said they should die of mortification if it should be less this year.
That's the way the Spaniards came up from Mexico, building missions as they came and converting the Indians"
One of these ambassadorial missions, undertaken at the command of Croesus, was the occasion of his death.
I've been charged with several missions to London while His Excellency Baron Stott-Wartenheim was still Ambassador in Paris.