mission statement


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Related to mission statement: Vision Statement

Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in periodicals archive ?
A mission statement is a declaration of the core purpose of your program that remains unchanged over time.
NAFA attendees can stop by booth #1201 from Wednesday, April 15, 2015 to Thursday, April 16, 2015 and speak to Donlen's fleet experts to learn how Donlen's new mission statement will support fleets in their initiatives to reduce costs and drive efficiencies.
For a mission statement to be counted as including EBPs, there had to be specific reference to EBPs, research-based practices, scientifically proven practices or similar terminology.
The Legislature required the university to submit to the state Higher Education Coordinating Commission a new mission statement that would differentiate the UO from other public universities in the state.
I'd like to think that Mandela himself would have appreciated our little mission statement.
CExecutive director: Elizabeth Fisher Mission statement Confronts the issue of sexual trauma and exploitation through awareness and restorative services.
In their book Profiles of Excellence, a study of achieving excellence in the nonprofit sector, Knauft, Berger, and Gray found in 1999 that the key to success was having a clearly articulated mission statement along with goals to carry out the mission.
The mission statement will be rolled out throughout the business to ensure a consistently high level of service is maintained.
Bart and Baetz (1998) find no significant empirical evidence to support the relationship; though, they point out that some of the aspects of a mission statement may be related to higher levels of performance.
It is far better not to have a mission statement than to have one and be seen to follow it less than scrupulously.
Ford's current mission statement is still simple and direct.
The mission statement has been highly revered in business and management literature for over four decades.

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