mission statement

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Related to mission: Vision Statement, mission statements

Mission Statement

A brief statement of what a company wishes to accomplish in the course of its operations. A mission statement may be placed in a business plan, on a website or nearly anywhere else. A mission statement is often one or two sentences and is the most concise possible statement of the company's goals. For example, Ford's mission statement in the early 1900s was simply, "Democratize the automobile." See also: Vision statement.

mission statement

an explicit written statement of an ORGANIZATION'S long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the organization and provide all employees with an indication of what they are attempting to achieve through their collective endeavours. See BUSINESS OBJECTIVES.

mission statement

an explicit written statement of a firm's long-term aims and objectives. Mission statements are designed to give substance to the perceived purposes of the firm and to provide all employees with an indication of what they are attempting to achieve through their collective endeavours. For example, Glaxo Smith Kline's mission statement reads: ‘Glaxo is a research-based company whose people are committed to fighting disease by bringing innovative medicines and services to patients throughout the world and to the healthcare providers who serve them. In pursuit of this “mission", the Group aims to achieve consistent improvement in the performance of the business, expanding the Group's share of the global market and increasing earnings year on year, thereby delivering superior returns to shareholders.‘ See also FIRM OBJECTIVES, CORPORATE GOVERNANCE.
References in classic literature ?
But, though not a public man, he has passed his days in instructing the citizens without fee or reward--this was his mission.
Well, then, believe me, Athos, your mission is ended, and ended nobly; return to France with us.
Plan of the Salt Lake expedition Great sandy deserts Sufferings from thirst Ogden's River Trails and smoke of lurking savages Thefts at night A trapper's revenge Alarms of a guilty conscience A murderous victory Californian mountains Plains along the Pacific Arrival at Monterey Account of the place and neighborhood Lower California Its extent The Peninsula Soil Climate Production Its settlements by the Jesuits Their sway over the Indians Their expulsion Ruins of a missionary establishment Sublime scenery Upper California Missions Their power and policy Resources of the country Designs of foreign nations
if you knew, my dear friend, how indifferent all the missions of the world will henceforth become to me
But the uncompromising Evangelical did not even now hold that he would have been justified in giving his son, an unbeliever, the same academic advantages that he had given to the two others, when it was possible, if not probable, that those very advantages might have been used to decry the doctrines which he had made it his life's mission and desire to propagate, and the mission of his ordained sons likewise.
It was about this mission that you wanted to consult me?
Miss Wisk's mission, my guardian said, was to show the world that woman's mission was man's mission and that the only genuine mission of both man and woman was to be always moving declaratory resolutions about things in general at public meetings.
The chance guess that they were bound upon an orluk hunt proved correct, and Talu had said that the chances were ten to one that such would be the mission of any party leaving Kadabra by the pass through which we entered the valley, since that way leads directly to the vast plains frequented by this elephantine beast of prey.
The Conservative candidate had announced his intention of addressing a meeting at Blackstable; and Josiah Graves, having arranged that it should take place in the Mission Hall, went to Mr.
Porthos did not clearly understand on what kind of mission he was forced to display so much velocity; but as he saw Aramis spurring on furiously, he, Porthos, spurred on in the same way.
The colonel respectfully informed His Majesty of Balashev's mission, whose name he could not pronounce.
Miss Penelope," he answered, "to those others who ask me that question, I shall say that my mission is over, that my report has been sent to my Emperor, and that there is nothing left for me to do but to follow it home.

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