Missing The Market

missing the market

Failing to execute a customer's order at an available price that was favorable to the customer. For example, through oversight on the part of the broker, a customer's limit order to purchase stock at $20 might not be executed even though the stock traded at less than $20 after the order was entered. The broker who misses the market is generally responsible for making good on the order.

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Missing The Market

1. Failing, through negligence, to execute an order on terms favorable to a client. A broker who misses the market consistently is thought to be poor at his/her job. It is also called missing the price.

2. Receiving an order to buy or sell a security at a certain price immediately after that price has ceased to be available. It is also called missing the price.