merchandising


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merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
That "it" caught the attention of Willard Fonarow, the now retired godfather of EBS merchandising, who brought Tucker into management at the EBS buying office in St.