merchandising


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merchandising

in-store promotional activity by manufacturers or retailers at the point of sale, designed to stimulate SALES. Such merchandising makes considerable use of POINT-OF-SALE DISPLAY materials and special buying incentives such as free trial samples, money-off packs and gifts. See SALES PROMOTION, PROMOTIONAL MIX.
References in periodicals archive ?
In the merchandising world, you have to take into consideration the competition and focus on your property's strengths,'' Globe added.
To bump up profit margins, Tucker is moving away from promotional merchandising - "buy one, get one free" concepts - and increasing retail prices as new merchandise comes into the stores.
Our merchandising initiatives are working: expanded assortments, more designer and better quality brand names, increased size ranges, more gift emphasis, more in-store emphasis on important merchandising ideas, automatic replenishment, steering committees, teleconferencing and greater attention to the customer.
MOD Systems provides retailers with a complete system for profitably managing, merchandising, and delivering digital media to customers.
The Lion King,'' perhaps the most successful movie ever in terms of merchandising, has grossed, according to some estimates, more than $1.
The Letter Agreement provides for a thirty-day exclusive negotiation period and a subsequent ninety-day due diligence period for Tix to conduct a financial and operational review of Exhibit Merchandising LLC, to draft definitive transaction documents, and to obtain financing for the transaction.
Metrics-Driven Merchandising leverages accurate real-time information into site search and merchandising.
Hanna Andersson reviewed offerings from other leading vendors, but selected Mercado because of its merchandising focus and expertise, its tight integration with their analytics provider, and excellent service demonstrated during the evaluation process.
As retailers reduce grocery display space, manufacturers need innovative merchandising tactics that stress the importance of consumer-centric merchandising to drive more profitable rewards," explains IRI Global Chief Marketing Officer Andrew A.
In recent weeks, the company added the following leaders to its merchandising team: Denny Zimmerman, a 25-year veteran merchant previously with 7-Eleven and American Stores; Keith Reynolds, an 18-year veteran merchant previously with Bon Ton Stores; Bryan Wheeler, a 21-year veteran merchant previously with Sears and Kmart; and Victoria Kopyar formerly with Target.
Food tie-ins are another lucrative channel for character merchandising license holders.