media


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Related to media: Media Converter, Media Player, Media mail

media

the channels of communication available to a firm (or some other organization) through which the firm's products can be advertised to prospective buyers. The main media channels available in the UK and other major economies include commercial television and radio, newspapers and magazines, technical journals, poster sites, cinemas and theatres, display cards (on buses, in restaurants etc.) and direct mailing. A firm's selection of appropriate media for its ADVERTISEMENTS will depend critically on whether the whole MARKET or particular MARKET SEGMENTS are being targeted (for example, in the former case national newspapers may be used, in the latter case, appropriate specialist journals and magazines); the desired degree of ADVERTISING FREQUENCY required (daily, weekly, etc.); and the relative costs of placing advertisements in the various media combined with the firm's advertising budget limits. See ADVERTISING, INTERNET.

media

the channels of communication (commercial television and radio, newspapers and magazines, poster sites, etc.) through which a firm's product can be advertised to prospective buyers. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
The media literacy curriculum was developed by six graduate students based on existing media literacy curriculum resources.
Directly correlate this information with customer survey data to determine the associations between media relations efforts and customer opinion of Xcel Energy, and then assess how news coverage of Xcel Energy affects customer opinion of the company.
Recycled media that has been misused can have scratches on the surface of the media that may deepen over time with repeated use.
What has been the impact of the Information Literacy Skills for Student Learning on library media programs?
Organizations are embracing the use of digital media because it combines the immediacy, ease of use and efficiency of the Internet with a dynamic and compelling new way to communicate information and training to employees and customers.
One more factor that makes children more susceptible to otitis media is that adenoids in children are larger than they are in adults.
The hierarchical storage model (HMS) defines digital storage media as (1) on-line, (2) near-line, and (3) off-line, based upon frequency of access.
For example, if your organization is a solid "no comment" in the media, a reader may decide that your company is close-minded, engaging in illegal or unethical activities or just not friendly.
Despite the contrasting versions of media literacy, both camps share common ground, leading us to believe that the perspectives can, and should, compliment rather than compete against each other.
The move to MP media from the gamma ferric oxide and chrome tape formulations that were widely used at the time was necessitated by the higher recording densities demanded by the 4mm format to compensate for the small form factor of the cartridge.
Available immediately, Signiant's new Digital Media Distribution Management Suite lets users easily share, repurpose and move their digital files to more places in a shorter period of time.