me-too product


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Me-Too Product

A product created by a company that is similar to a competitor's product in order to prevent that competitor from maximizing its market share. Creating me-too products is considered risky because the company may lack the knowledge or expertise necessary to create a competitive product.

‘me-too’ product

see MARKET POSITIONING.
References in periodicals archive ?
The danger is it's just a me-too product - almost definitely low margin and only really there to keep customers.
If all you bring is a me-too product and approach, you will just be another one who came to pay a visit," he said.
Packaging innovation is a surefire way for retailers to build a unique brand voice that goes beyond value pricing and me-too product marketing.
To win in the juices and smoothies market you must be different, not a me-too product ('Nestle teams up with Boost Juice Bars to take on Innocent', The Grocer, 5 April, p55).
I don't see the benefit in a me-too product in an already saturated market," said commercial director Giles Brooks.
Category managers at these chains have recognized that Neuragen is not just another me-too product and has the potential to be a blockbuster," he comments.
North America is a big opportunity, [but] you can't get in with a me-too product.
IF you are only interested in the cheap deal, me-too product for the short term gain, then VOXIM is probably not right for you
Category managers at these chains have recognized that Neuragen is not just a me-too product and has the potential to be a blockbuster, according to Miller.
For every me-too product, there's something unusual to satisfy consumers' diverse needs and interests.
Dial, says Koven, is not aiming for another me-too product in a hot category: Its goal is to expand the body spray market by targeting RGX at more mature, self-confident males.
We're kind of aggressive by nature -- we don't do a me-too product.