mass marketing


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mass marketing

the process of promoting the sales of large numbers of a product in order to facilitate MASS PRODUCTION of the product. See PROMOTIONAL MIX.
References in periodicals archive ?
Leveraging a client's existing mass marketing systems, including websites, ad servers and call centers, the CentrPort platform can quickly integrate these disparate systems into a coordinated messaging platform that ensures the right person gets the right messages every time.
Leveraging CentrPort's E-Business Marketing Platform, leading organizations can transform their disparate mass marketing systems, including ad servers, call centers and websites, into a coordinated one-to-one marketing platform that ensures the right person gets the right messages at every touch point.
Mass Marketing Services specializes in development and marketing of superior quality products to wholesale club discounters in the United States and abroad.
Avantel is the first Mexican long-distance competitive concessionaire to apply mass marketing techniques to gain market share.