mass customization


Also found in: Dictionary, Medical, Encyclopedia, Wikipedia.

Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
After selling Timbuk2 in 2005, Rob was looking for a new way to apply his skills in mass customization.
The concept of mass customization was first identified in "Future shock" (Toffler, 1971) and was later described in "Future perfect" (Davis, 1987).
Coverage encompasses theoretical foundations and best practices related to the design and development of mass customization of traditional products as well as e-services with personalized features based on user preferences and human factors.
As the practice and research of mass customization develops, there is increasing understanding of how it can be implemented in terms of manufacturing capability and expertise, data transfer and management, the implementation of business systems, and the development of product architectures.
Mass customization combines product customization according to individual consumer needs with concerns of cost efficiency.
Brian Conlin, vice-president of operations, says mass customization means having a fully automated production facility capable of doing "customization on the fly," with special programming tools on their CNC machines known as parametric programming.
It is likely that this type of mass customization will be available in the near future to users of pesticides and other toxic, environmentally sensitive materials.
Mass customization focuses on providing consumers with a "common" product when, where, and how they want it.
Manufacturers worldwide - including Toyota, Harley-Davidson, Align and many others - turn to Raindrop Geomagic as their technology partner for mass customization and quality assurance.
Your friendly neighborhood burger purveyor, McDonald's, is in the process of taking mass customization from theory into reality and now I get it.
Senior living developers need to adopt that strategy, which is known as mass customization.