mass customization


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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Digital technological innovation has made mass customization a viable business strategy, by enabling customized products to be manufactured with the economies of scale associated with mass production.
In Italy, there are a lot of prospects for mass customization.
Most of our products today are software-intensive, and most of the systems that you need to implement mass customization are software information-intensive.
Basically, the silicon chip--information technology--makes mass customization possible.
At Lutron mass customization is an integral part of the corporate culture.
SilverBack technology significantly reduces operations costs at set-up and over the life of the customer contract, facilitating mass customization of services and assuring high margins.
Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands' and retailers' e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.
The move supports Cimpress' plan to build a mass customization platform (MCP) that it brings to market through focused brands and complements similar investments Cimpress has made in other European countries.
The concept of mass customization was first identified in "Future shock" (Toffler, 1971) and was later described in "Future perfect" (Davis, 1987).
Mass customization for personalized communication environments; integrating human factors.
This paper presents an overview of some of the current research results in mass customization.