marketing objectives

marketing objectives

the general and specific aims which a firm sets for itself in selling its products. Marketing objectives together with similar objectives for the other functional areas of the firm (production, finance etc.) are closely related to the firm's overall BUSINESS OBJECTIVES. Operationally, marketing objectives may either be stated in general terms such as simply the increase of sales year by year, or set as quantitative targets: a minimum 10% increase in sales per annum, or an increase in the market share of a particular product from its current level of say 20% of the market to 30% over a five-year period. Such explicit objectives provide a focus for the deployment of the firm's resources and the application of appropriate MARKETING STRATEGIES to achieve them.
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