marketing management


Also found in: Wikipedia.

marketing management

the process of setting objectives, formulating policy, analysis, planning, implementation and control of activities aimed at the effective selling of the firm's goods or services. See MARKETING, MANAGEMENT.
Mentioned in ?
References in periodicals archive ?
Lalith Chandralal, Head of the Department of Marketing Management and academic members of the Department including Prof.
Consequently, top management's role with marketing management ranges from being constructive critic and devil's advocate to acting as counselor and consultant.
0, marketers need enterprise marketing management technology more than ever to succeed," said Holsheimer.
Unica[R] Corporation (Nasdaq:UNCA), a global provider of enterprise marketing management (EMM) solutions, announced today its ranking with other web analytics providers in JupiterResearch's latest Constellation report.
Unica[R] Corporation (Nasdaq: UNCA) is a leading global provider of Enterprise Marketing Management (EMM) software.
A core component of Unica's Affinium([R]) Enterprise Marketing Management (EMM) software suite, Affinium NetInsight is among the most open and flexible web analytics solutions available.
Available standalone or as part of Unica's Affinium Suite for Enterprise Marketing Management, Unica's web analytics solutions make it easier than comparable offerings for companies to turn insight into results - maximizing the value of internet and cross-channel marketing investments and optimizing the satisfaction of customers.
Enterprise Marketing Management suites offer solutions that can increase marketing's effectiveness and return on investment," said Kimberly Collins, Ph.
Focused on the current and future needs of marketing professionals, Unica offers Enterprise Marketing Management (EMM) software to help organizations transform their entire marketing process - across brand, internet, and relationship marketing operations - to reduce costs, boost productivity and grow revenue.
For example, better accuracy, higher returns, and more accountability can be achieved by correlating search terms and cost information from search agency bid management tools with segment, granular actions and conversion data provided by web analytics tools that are part of a cross-channel marketing management program.
We selected Unica because of its integrated and complete approach to enterprise marketing management and their vision for customer-centric marketing.
Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the company has been positioned in the "Visionaries" quadrant of Gartner, Inc.

Full browser ?