marketing information system


Also found in: Acronyms.

marketing information system

a system in which marketing information is formally gathered, stored, analysed, and distributed to managers in accordance with their informational needs on a regular, planned basis. See MARKETING INTELLIGENCE.
References in periodicals archive ?
For all of this, it is not a tool box which takes over an employee's marketing information system position, which would allow him to survive at the enterprise; it would be, then, his knowledge and ability to use MIS within the organization, including the client, the keys to success.
The paper then considers some of the features of a sound marketing information system and relates these features to the marketing strategy process, as a guide to organizations in Queensland about the features of a good information system.
To accomplish this objective, the Marketing Information System should systematically and expeditiously provide sophisticated informational support for managerial decisions.
Subject of the tender, delivery, configuration, installation and commissioning of an integrated marketing information system (transport) for Stadtwerke Osnabrck AG.
This is an open design competition, where the subject of the competition is to design a marketing information system architecture tourism.
Teradata, a division of NCR Corporation (NYSE:NCR), announced today that Verizon, one of the world's leading providers of communications services, has purchased a Teradata(R) data warehouse as the foundation for Verizon's marketing information system.
Before joining Nykamp, Harkins led the development and implementation of an enterprise-wide Marketing Information System to support CRM initiatives for Blue Cross Blue Shield of Florida.
Donnelley Marketing, an infoUSA company (NASDAQ: IUSA), the leading provider of proprietary business and consumer information products, database marketing/enrichment services, analytical services and Internet marketing solutions today introduced MarketZone DS, an Internet enabled fully relational marketing information system.
He holds a Master's degree in Marketing Information Systems from the University of Sunderland and a Bachelor degree in Marketing from Bahrain University.
Trends and Innovations in Marketing Information Systems
Finally, in the article "Marketing Information Systems and Strategy Levels: An Empirical Study," a model that integrates marketing information systems and strategy levels is developed and the application of these systems at each strategy level examined.
More than a year in development, the site was revised in order to "change the way we do business," according to Michael McAllister, vice president of marketing information systems for the company, adding "it has already changed the way we operate internally, the way we make and transport carpet, and the way our plants communicate and control processes and capacities.
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