marketing allocation

marketing allocation

the division of a company's SALES BUDGET between its PRODUCTS, MARKET SEGMENTS and SALES TERRITORIES.
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m)PHASIZE helps senior executives to better plan their marketing investments against the backdrop of dramatic changes to media and marketing allocation driven by the rise of digital channels and an increasingly connected consumer.
Noble will be entitled to purchase up to 33% of its marketing allocation as principal.
Staubach Retail had to find a way to get a 15-year commitment from Walgreens and a marketing allocation that ultimately reduced real estate costs, resulting in the drug store chain's approval of the site.
Marketers perceive the need to do a better job evaluating their marketing allocation and measuring the efficacy of their programs.
Hakuhodo will tap into MarketShare's patent-pending analytics software that help optimize the marketing allocation across offline marketing such as television, print, out-of-home, radio and other media; online marketing such as search, display, video, social media and mobile; and in-store marketing such as trade promotions, pricing promotions, new product launches and other activities.
Working in conjunction with Forbes' Brand Intelligence Group, Compass[TM] will advise advertisers on the best marketing allocation to fit their specific business objectives.
Elevation's capital infusion will be used to support continued growth, including the deployment of a suite of software solutions that generate specific recommendations around marketing allocation, as well as continued international expansion through organic and acquisitive growth.
According to observers, industry leader Frito-Lay has responded to the stepped-up efforts of the two aforementioned companies by bulking its marketing allocations.
The new study offers an analysis of Out-of-Home (OOH), including its financial contribution and return-on-investment as part of a balanced marketing mix to help marketers make more informed decisions regarding their overall marketing allocations.
Accenture Marketing Sciences, a specialized practice within Accenture, uses proprietary analytical tools and processes to help clients increase profits across their product portfolios, geographic regions and customer segments by instilling greater rigor and discipline in making their marketing allocations.
There is a positive correlation between Hispanic marketing allocations and EBITDA (earnings before interest, taxes, depreciation and amortization) with the top 25 percent of companies allocating to their Hispanic marketing generating 1.

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