marketing


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Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in classic literature ?
Clare at first employed him occasionally; but, struck with his soundness of mind and good business capacity, he confided in him more and more, till gradually all the marketing and providing for the family were intrusted to him.
Of all the town she knew nothing but the streets which led to a neighbouring church frequented only by the poorer classes and the humble quarter around, where she did her marketing.
We did our marketing after breakfast, and revictualled the boat for three days.
In her snowy-frilled cap she reminded one of that delightful Frenchwoman whom we have all seen marketing, basket on arm.
Twilight was falling as Martin left the fruit store and turned homeward, his marketing on his arm.
free hand in the world's marketing the race would become
And all of them are thralls by virtue of the fact that the trusts already own or control (which is the same thing only better)--own and control all the means of marketing the crops, such as cold storage, railroads, elevators, and steamship lines.
But she did make things comfortable, and she was some economical when it came to marketing.
In the house they were only just up, and the cook came out to go marketing.
Higgins talked of all other matters, taught Saxon the making of certain simple laces, and instructed her in the arts of washing and of marketing.
Figure 17: Drivers of supplier power in the management & marketing consultancy market in Asia-Pacific, 2011 32
We try to turn data into information," says Kevin Ryan, global director of marketing research.