Marketer


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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Almost as important as motivation, the value proposition requires the marketer to lay out a case for why the person should subscribe to the free e-mail newsletter.
The old style was characterized by marketers sending masses of inquiries to potential customers via snail mail, phone and fax, with the hope that some people will buy.
In January, the company launched the Utilityexchange, an online auction where buyers anonymously post their utility bid requirements for Oil and Electric, and where pre-approved energy marketers anonymously bid out their best prices.
As prices rise, effectiveness will decline and marketers will re-visit other channels like classic direct mail.
Game publishers also benefit from Unicast's extensive reach in the interactive marketing space, and can leverage the company's existing relationships with marketers and agencies to help grow their in-game revenues.
It is vital in today's online world that marketers comprehend how search engines work and how to profit from them.
By taking action on data rather than just reporting it, the software's automated approach helps online marketers eliminate the tactical and highly inefficient aspects of optimizing online marketing campaigns.
announces the launch of SEM-in-a-Box, the all-in-one search marketing campaign software designed for do-it-yourself marketers who need help managing and optimizing their Google and Yahoo paid search efforts.
Since creating the concept of sponsored posting, PayPerPost has allowed and encouraged transparency, enabling marketers and bloggers to disclose word-of-mouth (WOM) or buzz marketing relationships.
CHICAGO -- In the third quarter of 2006, the majority of marketers within the Performics 50 increased their overall search spend an average of 38 percent.
Savvy marketers who understand the power of customer information and how to leverage it are gaining higher ROI," said Leslie Ament, research director with the Aberdeen Group.
A new Yankelovich MONITOR([R]) Study, Finding Time, indicates that marketers and retailers who give consumers the gift of "time" this December will be the big winners.