Marketer


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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Marketers often try to get people to buy or try something that they don't realize they need or even want--or at least to get the prospect's name into some kind of system through which the marketer can later sell something.
All that reputable marketers have to do to avoid getting their messages unopened or deleted, he advises, is to send those messages only to consumers who have directly asked to receive them from that marketer.
These bid requests come in time for energy marketers and commercial/industrial end users to pair up and respond to Phase 3 of Con Edison's Retail Access program.
In contrast, average state fund costs were just under $11,000 per marketer, or about $400 per tank.
If 2004 was the year of online search, 2005 will be the year marketers are rediscovering direct mail.
Unfortunately," he added, "these reports are not acted upon as promptly as the legitimate marketer would like.
Unicast's InGame product is an addition to the growing suite of Internet Marketing Technology products which includes premium rich media, video advertising, 3D interactive ads, and Advergaming for marketers and agencies.
The marketer witnesses sharply disputed the claims by some major oil company officials that the inversions are a temporary phenomenon.
Top Search Conference Examines What's Next in Evolving World of Web Search, How Marketers Can Profit from the Changes
Revcube Works Across All Online Channels and Delivers Strategic Insights to Marketers to Drive Better Decisions and Attract High Quality Customers
SEM-in-a-Box[TM] Enables Marketers to Save Time, Save Money, and Take Control of Paid Search
Mary Engle, FTC director of advertising practices, recently stated "the FTC examines a number of criteria in deciding whether to bring a case against a marketer but usually looks more closely at actions that lead consumers to make purchase decisions.