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marketability

   Also found in: Dictionary/thesaurus, Legal, Wikipedia 0.01 sec.
Marketability
A negotiable security is said to have good marketability if there is an active secondary market in which it can easily be resold.

marketability
The ease with which an investment may be bought and sold in the secondary market. Poor marketability tends to reduce the value of a security.


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The device also can help improve drug marketability in countries where the prevention of needlestick injuries has become an important issue.
Ultimately, the goal is to help producers to see the impact that improving production techniques, environmental practices and general agronomic practices have on the quality, taste and marketability of their coffee.
Fully aware that such educators have had little training in how to teach, the authors help readers understand they must do more than just "know their stuff" and must keep pace with the changes in higher education, especially its rising focus on marketability.
 
 
 
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