market share


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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
Up until early 2005, they had been the most successful in stopping their market share hemorrhaging, basically maintaining share from 2001 through 2004.
In evaluating the tape drive vendor, Gartner suggests first of all verifying that the vendor is financially viable and determining how the vendor and the technology stack up on a market share basis: winning, losing or standing still?
First, international market share is difficult to define and measure and, once measured, it's hard to determine whether it is part of the relevant market.
For example, many said they would like to see a comparison of firms that use market share as their objective with those that use profits.
Own label, branded, unbranded and artisanal (own produced for own sale) market shares.
Market shares by product, country and region in 2007 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally.
With more than two-thirds of Wi-Fi chipsets going into these two product categories in 2012, it is critical for chipset vendors to secure the appropriate customer wins in order to sustain or grow their market share.
The incumbent postal operator La Poste is the largest player in the countrys express and parcel market with 32 % market share.
This exclusive report then provides you with an analysis of the country's competitive environment, analyzing the fixed, mobile and Internet markets in terms of players, number of subscribers, market share.
Detailed metrics include market share, sales, space, store numbers and sales density data for Matalan's key sectors for the past five years as well as consumer data drawn from seven years' research to give the complete overview of its performance and future growth.
Detailed metrics include market share, sales, space, store numbers and sales density data for Morrison's key sectors for the past 5 years as well as consumer data drawn from 7 years' research to give the complete overview of its performance and future growth.