market research

(redirected from market researchers)
Also found in: Dictionary, Thesaurus, Encyclopedia.

Market research

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.

Market Research

Research into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.

market research

an aspect of MARKETING RESEARCH which is concerned with the collection and analysis of information about a particular market.
References in periodicals archive ?
Voice Group achieves all this through marketing research conducted in house by its own team of highly trained market researchers.
These segments - "Savvy Networkers," "Senior Executives," "Late Adopters," and "Exploring Options" - illustrate how market researchers can identify disparate groups and then best communicate to these individuals, based on their participation levels on the networking site.
Anderson, managing partner at Anderson Analytics, said, "Our findings prove that SNS provide market researchers with a more focused population of respondents who are willing to participate in surveys and offer honest feedback on their preferences, motivations, and intentions.
Market research firms, as well as in-house market researchers, are looking for ways to effectively collaborate and quickly and easily share their data throughout an organization to maximize value of their research.
Power dashboards enable market researchers to establish multiple personalized dashboards and switch among them seamlessly, so they can efficiently work with their many different clients across the organization, from senior management to the frontlines.
GMI's Direct-to-Youth panel provides market researchers with access to the opinions of millions of highly profiled children, tweens and teens aged 6 to 17, in real time.
Research Analyzer delivers the most common analytical features that a market researcher needs for a typical market research project, and is built in the language of market research, with only one syntax to learn.
This is a must-read for managers, marketers, consultants, financial analysts, market researchers and other professionals to prepare effective strategies for business development.
QuestionPro's TURF module includes tools for analysis and simulation and gives market researchers one-click access to the "Reach" or "Coverage" of products and services, thus eliminating duplicates.
NEW YORK -- imap Research, a division of The Ziment Group specializing in syndicated studies for the pharmaceutical and healthcare industries, has introduced onTRAK, a novel, single-source solution that's been developed for market researchers to measure brand performance across many constituents and geographies.
0 in collaboration with leading market researchers to best meet the industry's needs," says Ian Durrell, SPSS president, market research.
Its flagship product is used by managers, business intelligence professionals, business analysts, strategic consultants, financial professionals, market researchers, scientists and engineers in nearly every industry.

Full browser ?