market penetration


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Related to market penetration: Market development, market penetration pricing

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market penetration

a BUSINESS STRATEGY pursued by a firm which is aimed at increasing the sales of the firm's existing products in its present markets thereby increasing its MARKET SHARE in those markets. This strategy involves the deployment of various MARKETING MIX elements (pricing, advertising etc.), together with appropriate MARKET SEGMENTATION policies aimed at competing more aggressively against rival suppliers. See PRODUCT MARKET MATRIX, MARKET PENETRATION PRICING, CONCENTRATED MARKETING STRATEGY.
References in periodicals archive ?
The variables at work across the states with the highest and the lowest market penetration are complex, however, the states with above average penetration must be doing something right," said Tell.
WASHINGTON -- Competitive telecommunications companies today released a new market share analysis that shows that the facilities-based market penetration level for a key Verizon competitor in the New York MSA falls far short of the level understood to have been required by the FCC to approve past requests for forbearance from key unbundling obligations.
As more and more government agencies, educational institutions and corporate enterprises look to HiSoftware's solutions to help them meet the highest standards in accessibility, quality, security and privacy compliance, I am eager to begin working with our current customers and expand our market penetration," said Burger.
Pelephone is the first company to offer mobile phone service in Israel and has one of the world's highest market penetrations of mobile phones.
MagneMotion received $2 million in equity and $1 million in subordinated debt financing; proceeds will be used to fuel the rapid growth and market penetration of its linear synchronous motor (LSM) and core development of its magnetic levitation (MagLev) technologies.
Joint Marketing Activities Designed to Increase Market Penetration
The Market Penetration Award builds on last year's Frost & Sullivan Competitive Strategy Leadership Award, which F5 received for market originality demonstrated through initiatives like DevCentral, F5's collaborative online community.
Mid-Size Company of the Year Award Recognizes Data Protection Service Provider's Innovation, Market Penetration, Sales Growth and Employment Expansion
Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: With the exception of historical information, the statements set forth above include forward-looking statements relating to market penetration and conditions, product capabilities and the timing of new product introductions which may affect future results and the future viability of Axesstel.
Algeria's mobile market exceeded all expectations in 2005 when it continued to grow by around 200% for the fourth year in a row and soared past the 40% market penetration mark.
bcgi (NASDAQ:BCGI), a leading provider of products and solutions that enable mobile operators and mobile virtual network operators (MVNOs) worldwide to differentiate their offerings and increase market penetration while reducing costs, announced today its continued international expansion with the official opening of an office in Madrid, Spain.
bcgi (NASDAQ:BCGI), a leading provider of products and solutions that enable mobile operators and MVNOs worldwide to differentiate their offerings and increase market penetration while reducing costs, today announced that the settlement of all patent litigation brought by Freedom Wireless against bcgi has been completed.