market development


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market development

a BUSINESS STRATEGY pursued by a firm aimed at increasing sales of the firm's existing products by finding new markets for those products. This strategy could involve the firm in building up a network of export markets, or in finding new applications or uses for its product. See PRODUCT-MARKET MATRIX.
References in periodicals archive ?
Table 1 Pan-American LTE Market Development by Country and Operator
Hong Kong Exchanges and Clearing (HKEx) has appointed Yang Qiumei as deputy head of market development and head of the market development division's mainland development department.
The Michigan Department of Environmental Quality (DEQ) has issued roughly $127,000 for two projects in the state that address end use and market development for scrap tires.
Appointed director of market development was Eric Ebel, formerly NAMM's trade show senior account representative.
Craig White, is market development manager-coating; Chris Glasgow is market development specialist-sizing; and Paul Fish is market development manager-retention for Eka Chemicals/Akzo Nobel.
and ERTA) will promote Advanced Products as a market development partner for finished-sealing components and systems using its materials, and provide Advanced with targeted product development and market development support.
New York, has hired Ben Kirk in sales and market development.
The initial thrust of market development for metallocene PE (mPE) has so far been directed at premium-priced specialty products for niche markets.
In states where the fees on new tires are still going, at least in part, toward scrap tire management, Blumenthal says successful programs need to cover three key areas: abatement, market development and enforcement.
This report profiles the three companies' mobile phone shipment performance and analyzes their respective Smartphone and emerging market development strategies.
A 2005 Recycling Market Development Grant from the Ohio Division of Recycling and Litter Prevention will allow Advanced Fiber Technologies of Bucyrus to hire 30 new employees.