market challengers

market challengers

the sellers of a product who rank second, third etc. in terms of MARKET SHARE and are in a close position to challenge the current MARKET LEADER.
References in periodicals archive ?
Market challengers are usually more flexible when it comes to working with Primer to delight local customers.
Based on its research and assessments, participating providers were categorized as either market leaders or market challengers.
In this analysis, Ovum assesses overall strategy and offering across a set of criteria and categorizes each vendor into one of three groups: Market Leaders, Market Challengers, and Market Followers.
Enhancing and growing an effective talent base remains core to competitiveness among the traditional manufacturing leaders - and increasingly among emerging market challengers as well.
Enhancing and growing an effective talent base remains core to competitiveness among the traditional manufacturing leaders -- and increasingly among emerging market challengers as well," Giffi added.
New market entrants and medium size market challengers - buoyed by an influx of new equity partners - will represent good value for money as they'll be offering big consultancy experience and expertise, without the associated commercial pressures and overheads.
8% year over year in Q1 2011, fueled by high smartphone growth and gains made by market challengers.
That provokes the market challengers in that sector to respond in kind to maintain their edge.
Today the Champion Hurdle market challengers to Detroit City do battle at Leopardstown, and in a fortnight the ever-hotter Gold Cup favourite will be in action at Newbury.
Another tactic used by market challengers is to offer better services.
According to the comments from IT decision-makers, multiple deployment options with consistent functionality (SaaS, on-premise or appliance), multi-tenant support and exceptional value are significant features that set AirWatch apart from other Market Challengers and industry peers.