Luxury

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Luxury

A good or service not considered essential. Examples of luxuries include massages, gold watches and sail boats. Luxuries are often, but not always, fairly expensive. Luxury industries tend to be fairly prone to hard downturns during a recession. For example, if one is concerned for one's own job security, one is less likely to splurge on a massage. However, some luxury products, such as custom yachts, are considered recession-proof because they only appeal to the ultra-wealthy, who remain wealthy even in hard times.
References in periodicals archive ?
But Unity Marketing found that near-affluent households are buying luxuries at about the same rate as super-affluent households, only they are spending less.
She explores the complementary associations between luxuries and semi-luxury goods in the production processes and marketing strategies of their producers.
Along with the further intensified purchasing power of Chinese consumers as well as the improved market distribution of luxury enterprises in China, the consumption potentialities of luxuries, especially of luxury apparel and accessories, will be further released in China.
In addition to the four quarterly tracking studies, marketers also receive a year-end summary of luxury consumers purchases and spending on four categories of the luxury market, including home luxuries, personal luxuries, automobiles and experiential luxuries.
Experiential Luxuries, such as travel, fine dining, entertainment, spa and beauty services.
The Personal Luxury Report 2009 is a compilation of the quarterly luxury tracking surveys that Unity Marketing conducts every three months with 1,000-1,250 affluent consumers who purchased one or more luxuries in the study period.
Details about what personal luxuries these consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized are reported in four major categories of luxury.
Details about what home luxuries these consumers bought, how much they spent, where they made their purchases, and in certain categories the luxury brands they patronized are reported.
In addition to the four quarterly tracking studies, marketers also receive a year-end summary of luxury consumers' purchases and spending on four categories of the luxury market, including home luxuries, personal luxuries, automobiles and experiential luxuries.