logo

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Logo

A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.

logo

a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
References in periodicals archive ?
Yunisov said that in this logotype he tried to express the desire of Azerbaijan and its people to host the First European Games.
Some students used the signs on the mall as their departure point, while others used high-fashion logotypes and a variety of other retail sources.
Further, it supported the BoA's finding that, in fact, it was only the stylised 'F1' element of the F1 Logotype that was perceived by the public to be the opponent's trade mark in relation to its commercial activities in the field of Formula One motor racing.
The front office had some dictates for the logotype, says Jamison.
Le club evoque "un logotype de leader au service d'une strategie ambitieuse" et estime que ce nouveau visuel, "plus synthetique et plus immediat", peut "desormais resonner dans l'esprit des amateurs de football et de sport du monde entier".
SWS GROUP LOGO - Corporate logotype for SWS Group, Inc.
After some experimentation, a new company logotype, in which the letters A, R and T are emphasized in the word Charcuterie and a new subheading - The art of Continental Cooked Meats, is added to augment the logotype, various colour proposals were investigated, leading to the choice of two reds to be used on all stationery, literature, labels, etc.
As part of this integrated marketing effort, Everlast will reveal a refreshed logotype, a new icon, corporate colors and tagline, "GREATNESS IS WITHIN," via print, out-of-home and internet advertising campaigns.
The contract is to define new graphical elements consistent with the logotype and graphic set in 2005.
NOTE TO EDITORS: The Acordia logotype is available via NewsCom at 213-346-8555 or http://www.
PixelMEDIA parlayed the new "brand personality" into a logotype and a suite of print collateral, including a corporate stationery system, sales folder and presentations, and business cards.
In the reception area, Club members are greeted by a large panel displaying the new logotype in stainless steel on a glazed plaster finish.