logo

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Logo

A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.

logo

a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
References in periodicals archive ?
444 Decision Logo Entirety Logotype Class (Font) Solid Sense Thickness Present Absent Thin Thick Traditional 0.
There was presented a video about Azerbaijan before the presentation of the logotype.
act in the role of graphic designers by creating logotypes.
Each student will brainstorm 5-10 ideas for his/her logotype.
Further, it supported the BoA's finding that, in fact, it was only the stylised 'F1' element of the F1 Logotype that was perceived by the public to be the opponent's trade mark in relation to its commercial activities in the field of Formula One motor racing.
In a similar vein, Bob Decker of San Francisco wrote, "I am so pleased you got rid of that horrible 1996-2004 logotype and got back one that is more appropriate to Sunset.
Their Televisa building (AR November 1998) was conceived as an iconic object rising from the crowded and chaotic city centre to be identified with the well-known television station's logotype.
For the sake of anyone on another planet during December, I review: That banking institution with the familiar stagecoach logotype - the one that embodies the true spirit of the rugged frontier and the glory that was, is and would forever be the West, etc.
The two corporations shared information, the same logotype, and the same merchandise lines.
The Pacers have changed the style of their logotype and uniforms.
The name, along with its crisp and distinctive logotype, exemplify the airline's dynamic growth potential, as well as its unwavering commitment to providing highly professional, safe and efficient operations.
Le club evoque "un logotype de leader au service d'une strategie ambitieuse" et estime que ce nouveau visuel, "plus synthetique et plus immediat", peut "desormais resonner dans l'esprit des amateurs de football et de sport du monde entier".