internationalization

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internationalization

or

globalization

the expansion of a firm into foreign economies by EXPORTING, but more specifically by FOREIGN INVESTMENT in the establishment of components factories, manufacturing plants and sales subsidiaries. See MULTINATIONAL ENTERPRISE, FOREIGN MARKET SERVICING STRATEGY.

International growth provides additional sales opportunities for firms constrained by the small size of their national markets and serves to reduce their dependency on a single national market to generate profits. See STRATEGIC DIRECTION.

internationalization

see MULTINATIONAL COMPANY.
References in periodicals archive ?
The inaugural informal event of the Women in Localization Catalan Chapter was held in Barcelona in September.
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Services include localization of software, Web sites, marketing and technical documentation; CE consulting; cultural consulting; localization testing; worldwide interpreting services; and development and support of all areas through technology development and design.
About Women in Localization Women in Localization was founded in 2008 by Silvia Avary, Anna Schlegel and Eva Klaudinyova, and is the leading professional organization for women in the localization industry with nearly 1,500 members worldwide.
Yuko Hamaguchi, general manager for the localization company SunFlare, agrees that since the rapid expansion of the Web in the late 90s the localization business in Japan has seen rapid growth.
a leading provider of multilingual localization, testing, terminology management, and software development for the global market, recently hosted its 7th Annual Worldwide Localization Summit at their newly expanded production center in Shanghai.
Ireland, often christened the "Silicon Valley of Europe", has long been a localization hub of excellence.
is an international translation agency providing a full range of professional language translation and localization services, including social media localization, marketing translations, website translations, software localization, eLearning materials, documentation translations, etc.