Everyone knows everyone in the industry and everyone knows someone who is doing a lease-up
The vast majority of projects under construction and in lease-up
are doing really well.
Find and keep community managers who understand the complicated nature of a lease-up
and can empower a team to handle the challenge.
Landmark began utilizing paid geo-filters on Snapchat in the prior lease-up
season, Dinwiddie says.
1100 Jefferson was an unmitigated success as we were able to demonstrate to renters the quality, luxury, lifestyle and value offered at the property which led to a rapid lease-up
," said Jacqueline Urge, president of The Marketing Directors, Inc.
The key to leasing success, especially lease-up
success, is to meet consumer demand and deliver a leasing experience that falls into this new paradigm.
With all of the new apartment supply coining online, it's also no surprise that we're revisiting the strategic application of revenue management to new community lease-up
What was the fastest lease-up
in apartment history?
Revenue management technologies are also making significant inroads into the student housing sector, a market with unique lease-up
, expiration and supply and demand curves that could often challenge pricing systems built with market rate leasing assumptions in mind.
Cataline says Bozzuto's lease-up
websites and social media forums allow prospective residents to join the community's "VIP" list simply by sharing their e-mail address.
He says if an AvalonBay lease-up
is averaging below 20 percent it indicates that it should 1) revisit pricing; 2) consider a concession strategy; 3) question staffing quality/quantity; or 4) broaden the competitive horizon to see who else is out there.
However, developing and implementing programs to engage mom and dad may simplify lease-up
challenges at the start of each semester.